THE SUCCESS OF OUR PRODUCT-SHARING OPERATION
Opération de collecte de dons
Lemaitre Sécurité
Juillet 2013 à juillet 2014
Verser une partie de la recette tirée de la vente d’un produit au profit d’une cause d’intérêt général.
From July 2013 to July 2014, SEED Foundation carried out a Product-Sharing operation with Lemaitre Sécurité. Feedback on this successful experience.
What is a product-sharing operation?
Product-sharing is when a firm and a non-lucrative organization create a partnership in order to donate part of the benefit of the sale of a product to facilitate the fulfillment of the mission of the non-lucrative organization.
What does this product-sharing operation consist in?
Lemaitre Sécurité is a safety footwear producer since 1974. The group was associated to SEED Foundation to achieve an operation over one year: for each pair of security shoes sold, 0.30 € were donated to SEED Foundation to finance its projects in favor of an improvement of food safety in Africa.
What outcome?
Thanks to the generous initiative of Lemaitre Sécurité, a total amount of 1.058,40 euros has been collected over a year.
