Promotion of local cereals AP7-3

By 13 February 2015Non classé

Promotion of local cereals

300000
of total budget
36
months of action
7
of the project is financed by SEED Foundation
Location
Senegal – Region of Thiès
Duration

February 2015 – january 2018

Partners
SOL and FONGS
Beneficiaries

180 women producing donuts and 36 rural bakers, 150 family farming businesses, 3 milling factories, 3 farmers’ organizations and the consumers of 60 villages.

Heart of the project

Neglected local products

Bakers and women who produce donuts using imported wheat flour are vulnerable to the variation of the global exchange rates. Moreover, the increase in imported wheat prices makes the bakers use more chemical baking powder, which is a national nutritional threat.
In parallel, the local wheat producers sell their productions at low-income prices.

Main actions

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Support 150 family farming businesses which produce corn and millet through technical training and by setting up warehouses, associative flourmills and by creating a management committee.

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Training 36 bakers and 180 women in bread making and on transforming local cereals (30% to 50% for bread, 100% for donuts and biscuits) and strengthening their entrepreneurship capacities.

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Promotion campaign of the products towards the population and politics to encourage the substitution of imported wheat by local cereals.

”Sallou

”During

”Mélissa,

”During

”Romain,”Visiting

Expected benefits

15% increase of families’ income;
80% of the trained women substitute daily the wheat by local cereals in their production;
 50% increase of profit for the women and 20% for the bakers;
 75% of the surveyed consumers appreciate the change of recipe and are ready to substitute it to the wheat-based products.

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Mentions légales
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