Produce and consume local in cities
Sénégal – Thiès
September 2016 – august 2018
Sukhali and CEEDD
6 agricultural cooperatives with total membership of 360 women, both heads of household and child brides, who are living in situations of economic hardship in the town of Thiès.
Heart of the project
A lack of offers for fruits and vegetables
Members of the 6 women’s cooperatives face serious obstacles to their socio-economic development: without employment opportunities or access to plots of farmland large enough to earn meaningful revenue, they often find it impossible to cover their household expenses. Furthermore, in the Thiès region there is a scarcity of local fruit and vegetables and a lack of storage and processing capacity, which inhibits the development of local agriculture.
A center dedicated to production and transformation
The project will give the growers access to land in urban or semi-urban areas to develop small plots of mixed crops, including both fruit trees and ground crops, enabling them to grow a range of vegetables, fruit, herbs and spices. The harvest will be sold directly, or else processed and preserved at a dedicated facility nearby using organic standards.
Develop the skill sets of the 360 beneficiaries by providing training on sustainable farming practices and the techniques of agroecology, including workshops on the fertilization methods and phytosanitary treatments that are best suited to the local environment.
Ensure that the vegetable, fruit, herbs and spices produced can be processed and preserved, giving the community access to high-quality food all year long, while minimizing waste from spoilage. The cooperatives will be provided with resources and training to carry out the processing and preserving.
Successfully sell the cooperatives’ production, both fresh and preserved, by putting in place an appropriate commercialization strategy. This will involve preparing and delivering baskets of either fresh or preserved goods.
A market study will be carried out with the goal of understanding consumer expectations and behavior in the Thiès region, and to develop a strategy to build customer loyalty. A marketing campaign promoting the cooperatives’ activities will be launched, raising awareness through the local media and through participation in annual organic agriculture fairs.
50% of harvest is processed for future consumption
75% of harvest is sold commercially